Has the pandemic brought your marketing campaigns to a standstill? Or thrown all your advertising plans into chaos? Maybe it is time you shift to digital marketing. Digital marketing, simply put, is marketing via digital channels or the internet. It ranges from having a social media account to having your own website. If you are still wondering how digital marketing will benefit your business better than the traditional marketing methods, here are five ways how.
- Affordability
Money is an important factor in driving your business forward. One can save a lot of money spent on brochures, billboard rents, and TV or newspaper ads by switching to digital marketing. Many aspects of digital marketing such as Search Engine Optimization (SEO), Content Marketing, and Social Media Marketing can be outsourced to freelancers. Digital ads through Pay Per Click (PPC) method and automation of basic marketing functions cut down the expense even further.
- Target Audience
The internet connects us to the whole world. And digital marketing does the same. You can be a small digital marketing company in Chennai, but someone from America or Australia can still see your ad and employ you. You can custom-design your campaigns to fit the appeal of various demographic audiences. We have an endless amount of data collected based on various factors such as gender, age, location and occupation. This will help us tailor the campaigns to fit the requirements of our Ideal Customer Profiles (ICP).
- Build your Brand
All of us have heard of “Brand Value”. Higher the brand value, higher the profit margin. Building your brand, especially if you are just in your start-up stage or are operating on a small scale, can take years. Instead of having a small advertisement in an ignored corner of the newspaper, you can have your own website that promotes and adds value to your brand. You can also develop your brand and popularize it via social media platforms. Register a strong online presence for the best outcomes.
- Measurable results
When one relies on traditional marketing methods such as TV ads or flyers, we have no way of measuring how often people pay attention to it or care for it. Digital marketing allows one to know everything from the number of times a person viewed an ad, or who visited your site, to peak inbound traffic hours. A knowledgeable digital marketing person will be able to utilize these data to increase the overall digital marketing performance. These data can also be used to observe customer trends and modify our business accordingly to become highly successful.
- Customer Convenience
A customer should seek a brand rather than be force-fed the brand. Traditional marketing strategies force the advertisements upon the customer and it often serves as a means of irritation. Digital marketing gives the customer the option to skip or opt-out of the ads and promotion. This ensures a non-intrusive, non-interruptive brand experience for the customers. Customer interaction via email, social media, websites and other crm software ensures customer convenience. A good online PR team would contribute immensely for the growth of the business.
When one uses digital marketing, it doesn’t mean that they must completely ignore traditional marketing methods. If it proves helpful, one can combine both to achieve their desired results. But comparatively, digital marketing is more efficient, cost-effective and customer friendly. If you want to do-it-yourself instead of hiring a team of digital marketers, you have numerous online classes, books and courses to guide you.
