If you had to explain to someone what is branding, what would you say? We believe that branding is the practice of presenting a unified image of the company or the brand to the public. Making sure that all the things that a person views or reads are easily identifiable. There are many things that you need to do to create your own brand identity. These include your logo, advertising, customer service, reputation, brand’s name, culture, tone, language, and a plethora of other things that come together to form a brand.
Just like you find out someone’s personality when you meet them, you find out a brand’s identity when you interact with it. If your brand strategy is strong, you can achieve amazing feats with it. A strong brand identity can increase your sales, customer loyalty, image, and more. As a business owner, you can do all of this yourself or you can contact a company that offers the full stack of digital agency services. Since they have been doing it for a long time, they can properly guide you throughout the entire brand identity building phase.
So, how do you use branding strategies to increase your conversions?
Read on to find out.
1. Be Honest, Genuine, Relevant and User-Centric
This is the first and foremost thing that any brand strategy should include. Contact any company that offers digital agency services and is worth its salt and they will tell you the same thing. According to a study, more than 90% of consumers stopped interacting with a brand that was just sending promotional messages.
What you need to do is to deliver a clear and honest message that is relevant to the public. A genuine message will resonate more with people who have the same beliefs that you have instead of a generic and promotional message. Also, make sure that you share your values with your consumers. According to HBR, more than 60% of consumers interact with brands that share their values and ethos.
2. Deliver Interesting, Relatable and Promising Stories
Check out the most popular brands of the world and you will find one thing common among all of them. They all share instantly relatable and captivating stories. According to a study, more than 70% of marketers said that interesting and relatable content is far more effective at conversions than promotional content in a magazine or any other traditional channel.
So, what type of stories should your brand share?
You should make sure that your stories are value-driven, genuine, and authentic. Also, they should teach the reader something, make them think, or just entertain them.
Another thing that you should do is to follow the “80/20” rule. According to this rule, your brand should share 80% stories and 20% promotional stuff.
3. Consistent Messaging and Design
The one thing that all your content and design MUST have is consistency. Brands that are consistent are 3 to 4 times more likely to expand their reach and gain new customers, according to Lucidpress.
This is easier said than done. Achieving brand consistency is one of the hardest things that a company’s brand strategy requires and yet it is the most important too.
For example, according to the NYTimes, Apple’s logo is the most recognizable in the United States. Apple has consistently shared stories across various platforms to gain this recognition and popularity.
You need to broaden your reach by sharing your logo and other content across multiple channels and platforms with consistency. The more familiar consumers become with your brand, the more they will want to interact with it.
4. Use “Live Chat” for a Stellar Customer Experience
One of the things that can greatly enhance your customers’ experience and help them convert is the use of live chat.
More and more people now want personalized services and the best way to cater to them is to offer them 24×7 customer support. If they know that you are available to them at all times, they will want to interact with you more.
More than 50% of the world’s population is online now. If you have software that enables them to chat with you live or if you are monitoring your social media platforms then you can provide your customers with a powerfully captivating experience and increase the customer loyalty.
5. Use Social Media Platforms
Like we said in the earlier point, you should have a strong presence on all the social media channels where your customers exist. According to a study, messages that are sent by the employees of a brand reach 561% more people as compared to messages sent by the brand itself. But again, these messages should not be promotional all the time. Follow the 80/20 rule and share entertaining, learning, informational content more than anything else. Keep it consistent and you will see an automatic rise in your followers as well as loyalists.
Summing It Up
So, what have we learnt from the article? We have learnt that brands need to be more open and honest with their consumers. They should regularly communicate with their followers, and ensure that they deliver more content that is entertaining and informative and less promotions. Practice these tips and you will see your conversions increasing exponentially.
