Kern Pioneer

Printing is a tricky area when you have to deal with DPIs, bleed area and some other alien design concepts asa non-designer being.

Thinking to put your business logo on different marketing collateral?

Great! But are you happy with the final results that often show pixelated image or faded color?

Time to talk with your logo designer by sounding more resourceful about designing and printing stuff. Because you’re dealing here with different printing spaces rather than using your logo on your website, only. So, you must know what to seek in each printing area with exact design and print measurements to evaluate the final product. 

We’ve some key questions outlined for you that you can take to your logo designer to achieve the best printing results. Come, let’s go deep into design details!

Is it RGB or CMYK?

RGB and CMYK are two popular color selections when it comes to design and printing. You might wonder why your design lost its feel after the print that was looking fantastic on one of the web properties. The answer lies in basics – RGB and CMYK color modes. If your aim was to imprint your custom logo design on one of many marketing collaterals, you must be wise in color mode selection and go with the later option than RGB. Let’s go basic and unearth the full form of RGB and CMYK color that would make the selection process easier for you. 

RGB stands for Red, Green, & Blue and CMYK has more options with inclusion of Cyan, Magenta, Yellow, and Black. For printing, a logo designer would choose CMYK which maintains the design quality on surfaces and is used as a standard color mode around the globe. So, be wise and select CMYK when discussing your printing needs with your logo designer. 

What’s File Size?

When we talk about design and print, the file size matters to a greater extent as the surface could be of any size. From small packaging to large shopping bags and even promotional diaries, the printing surfaces varies in size. This is your opportunity to ask your logo design what file size would be the best fit for the logo when opting for print. If you don’t want to consume your energy, you can simply go for international standards that range from A0 to A5. And if your intentions are to have a custom size, don’t hold back to get suggestions from the best logo designer in town. 

What’s Image Resolution?

Every logo designer pays attention to extreme details when initiating the process and image resolution is one of the processes. For giving you a high-quality print result, a logo designer would choose a higher image resolution (most probably at 300 DPI). This is because print requires most DPIs (dot per inches) in comparison to screen design results. So, it is essential to confirm the image resolution with your logo designer when opting for printing the logo on different surfaces for better business branding. 

What about bleed area?

Imagine you keep DPI at 300, select CMYK as your color mode and still the print result is awful. 

Why? Because your logo designer didn’t keep space for bleed area. And now you’re left with a cropped logo on the surface. 

Would you be okay if that happens? Certainly not!

You need to confirm with your logo designer if he has included a bleed space for printing part? This gives you the liberty to crop the final design without disturbing its beauty or any of the elements it includes. Generally, it is set on a 5cm on each side of the design to maintain the beauty of whole composition in final design to print phase. And if your designer is incapable for accommodating you with bleed area, here’s a guide to hire a perfect logo designer.